Interactive Behavioral Analytics for Winning in the Digital Economy
If you have read my recent post, you will know that I am interested in product management and data science. These 2 fields combined create a data-driven product development process, which is a powerful approach in a lot of SaaS companies nowadays. Recently, I went to a product meetup in Imgur headquarter in San Francisco, and had a chance to mingle with other product people as well as learn about the trendy product practices.
There were 3 talks presented, all centralized on the topic of the meetup “Interactive Behavioral Analytics for Winning in the Digital Economy.” The 3 speakers are Ajay Arora (VP of Product at Imgur), Jackson Wang (Analytics Lead at Tilt), and Lior Abraham (Cofounder of Interana). The common theme of the 3 talks is how to use behavioral analytics to get an in-depth understanding of exactly what users want, need, and don’t like to develop the right strategies to attract users, increase engagement, and reduce churn. Below are my notes on their talks, which I deem to be extremely great insights for any software product people out there.
Imgur is one of the highest trafficked sites on the Internet and ground-zero for the most engaging and viral content on the Internet. As VP of Product, Ajay leads the product, design and data teams, with joint meetings and product proposals reviews. Ajay provides 3 lessons he has learned since he joined Imgur:
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